BRANDED CONTENT & ENTERTAINMENT
BEST USE OF AN INFLUENCER OR CELEBRITY
KFC Virgins
Client: Mindshare
Agency: LADbible Group - Mindshare - freuds
KFC wanted to showcase and drive craving for their products amongst LADbible Group’s youth audience. Which made us think, who better to showcase the unique flavour of KFC and the overwhelming excitement of diving into a Bargain Bucket than people who’ve never eaten KFC before? KFC Virgins, if you will.We took KFC virgin, national treas...
Are you ready to outplay them all?
Client: Red Bull
Agency: This Is Ideal - Red Bull - Sala Giochi
How can we make a superstar like Neymar Jr. relate naturally to a gen z audience? How can we connect hiseveryday attitude to their everyday lives? Simple: show his and his friends attitude to a football match,after all some things never change. It’s always a challenge and the mission is always the same:to outplay them all.
Don't Overthink It
Client: AB InBev - mike’s Hard Seltzer
Agency: Oh My! - AB InBev - mike’s Hard Seltzer - Tin Man
Mike’s Hard Seltzer is a cheeky alcoholic sparkling water targeted at consumers in their mid 20s who want a simple, easy to enjoy drink without compromise. We knew these ‘balanced optimisers’ would engage with the uncomplicated nature of the drink. So our strategy focussed on a bold brand proposition; ‘Don’t Overthink It’, cradled in a...
The Trinny Takeover Show
Client: Trinny London
Agency: Trinny London
The Trinny Takeover Show draws on the power of makeup and clothing to create a total makeover – on the inside and out. In this episode we meet Andrea, a mother of two and a teacher who has recently returned to normal life after a diagnosis of cancer. To help Andrea rediscover her confidence, Trinny gives her a style overhaul and guides...
BEST USE OF DIGITAL/SOCIAL MEDIA
THE SCREEN CRIB
Client: Multiópticas
Agency: LLYC
THE SCREEN CRIB is an example of how a brand is able to generate significant social conversation around an issue in a creative way, and then capitalise on it. Despite the fact that 9 out of 10 parents claim that screens are harmful for their children, 30% buy them a device with screens before the age of four.Multiópticas, through its S...
Don't Overthink it
Client: AB InBev - mike’s Hard Seltzer
Agency: Oh My! - AB InBev - mike’s Hard Seltzer - Tin Man Communications
Mike’s Hard Seltzer is a cheeky alcoholic sparkling water targeted at consumers in their mid 20s who want a simple, easy to enjoy drink without compromise. We knew these ‘balanced optimisers’ would engage with the uncomplicated nature of the drink. So our strategy focussed on a bold brand proposition; ‘Don’t Overthink It’, cradled in a...
It’s Time To Open Up’ - Movember Health Promotions 2020
Client: Movember – the leading global charity for men’s mental health
Agency: Studio71 UK
Pre-Covid, Movember identified 15-18 year-old men in the UK as being vulnerable, and, through a complex interaction of societal expectations and self-held beliefs around what it means to be a man, often lacking the interpersonal skills to express their emotions, and to seek support.Research by Movember and creative insights agency The ...
LinkedIn Changemakers
Client: LinkedIn
Agency: Brands2Life
Longstanding client, LinkedIn, challenged Brands2Life to create a campaign that demonstrated the real impact that content creators and conversations can have on the LinkedIn feed. We created a force-for-good influencer programme harnessing the power of LinkedIn to drive conversation and positive change around the most talked about issu...
BEST USE OF HUMOUR
The Jockey
CHIEF. Productions
Agency: Client: Paddy Power
Watch their entry https://youtu.be/cXDOgBgS7EwPeter Crouch - a Premier League legend, the king of the robot with a ‘good touch for a big man’. That’s until he jumped aboard the saddle.For on the eve of Cheltenham 2020, the biggest horse racing festival in the calendar, sport fans saw the 6ft 7ins footballer like they had never seen him...
BADOO PRESENTS SELF-D | FEATURING BIG NARSTIE
Client: NEURADS
Agency: BADOO
No more unsolicited photos... No more drama with ANY banana! Introducing our new tool, to help any unwanted/unsolicited d**k pics. Because in the words of Big Narstie, our very own Director extraordinaire - “build a vibe, get consent first!”.
BRAND DOCUMENTARY
Imagine Beyond - series 2
Beta Alliance & Forever Beta
Agency: Client: Kaspersky
Imagine Beyond is a series created for Kaspersky’s Tomorrow Unlocked platform. It seeks to explore how what we consider to be fundamentally human (e.g. the body, memory, death and sex) is being altered by technology, and asks viewers to ‘Imagine Beyond’ to what the future could hold.Imagine Beyond series 2 took two complex and controve...
Crisis to Catalyst
Client: Innovate Finance
Agency: BBC StoryWorks
Since the beginning of 2020 the outbreak of COVID-19 has transformed almost every part of how we live, and finance is no exception. But in this industry, change has been brewing for far longer. In ‘Crisis to Catalyst’, Fintech’s biggest names talk us through how the way we interact with our money is being shaken up by technology, diver...
Sheba - Cats That Rule The World
Client: Mars Pet - Sheba
Agency: AMVBBDO - Mars Pet - Sheba - Mediacom, Flare Productions, Nineteentwenty
Sheba’s The Cats that Rule the World is a branded documentary series directed by Academy award nominated filmmaker Geoffrey O’Connor.Building off Sheba’s brand platform that humans are powerless to resist the charms of their cats, the documentary series takes this insight into deeper and more meaningful territory, exploring the healing...
The 100 year journey
Client: Westminster City Council
Agency: TMW Unlimited - Westminster City Council - The Military Wives Choirs
Of the 1 million British and Commonwealth servicemen and women killed in World War One, some 165,000 would never receive a proper burial. Many were left in unmarked graves on the battlefields where they fell. Some were simply never found. And countless families were left with no real focus for their grief.In 1920, one warrior - of unkn...
The Bicycling Bookseller
Client: Google
Agency: Google - Google - Where The Buffalo Roam
A branded documentary as part of Google's Brand Helpful series focused on economic recovery efforts throughout EMEA during lockdown.This film profiles Mattia Garavaglia - a bookstore owner from Turin, Italy - whose innovation (and the help of Google Maps) not only saved his bookstore during lockdown but allowed it to thrive.
Trust Is Earned | Norwegian People's Aid
Client: Helly Hansen
Agency: Helly Hansen - Helly Hansen - Grey London, Wavemaker
For a team that is on-call 365 days a year, 24 hours a day, trusting yourself and trusting fellow team members is essential. The members of the Norwegian People’s Aid, a professional search and rescue resource comprised of volunteer experts, can be deployed whatever the time of day or night, and oftentimes in extreme weather conditions...
BRANDED PROGRAMME
Dear Tyla
Client: Haagen-Dazs
Agency: LADbible Group - Haagen-Dazs - Mind Share
In Summer 2020, Häagen-Dazs partnered with leading female publisher Tyla to establish an empowering message to the nation and drive conversation as part of its ‘Don’t Hold Back’ campaign.The goal? To position Häagen-Dazs as a modern brand, creating relatable content in support of its mission and increasing consideration, achieved with ...
30 Seconds to Shine
Client: Virgin Media
Agency: Oh My! - Virgin Media - Tin Man Communications
Our work for Virgin Media’s ‘Stay in Love, Stay Connected’ campaign was designed to emotionally engage consumers, driving them to the brand’s social and owned channels during the Covid-19 lockdown. We had to be creative to cut through the rest of the ‘at-home/ digitally connected noise’.With online dating on the rise, romantic digital ...
C.P. Company Metropolis Dyneema
Client: C.P. Company
Agency: Present Agency - C.P. Company - LAW - Styling and Production Oldie Films - Director Sirui Ma - Photographer Ed Hubert - DOP
We were asked by C.P. Company to launch the AW20 Metropolis Dyneema jacket which fed into the overarching concept of NEXT LANDSCAPE and through the lens of a visionary who would drive the concept across the C.P. Company website and social channels in the UK.Our approach to the NEXT LANDSCAPE campaign explored a deeper relationship with...
PLAY | 'The Spell & The Promise' by Lexi Kiddo
Client: Brookfield Properties
Agency: Culture Mile – Brookfield Properties – London Symphony Orchestra – The Smalls
At the beginning of 2020, Culture Mile planned a series of outdoor concerts within Brookfield Properties locations across the City of London for Autumn 2020. Due to the Coronavirus pandemic, however, these events had to be cancelled.The ambition was to continue this partnership by seeking alternative proposals that would highlight the ...
Pundits
Client: Paddy Power
Agency: CHIEF. Productions
The online sitcom series Pundits is a uniquely British flavour of comedy. Following the semi-fictionalised lives of football pundits Matt Le Tissier, Phil Thompson and Charlie Nicholas just months after their controversial sacking from Soccer Saturday, the show gives an insight into life after TV for the trio, as they bid to relaunch t...
The Bicycling Bookseller
Client: Google
Agency: Google - Google - Where the Buffalo Roam
A branded documentary as part of Google's Brand Helpful series focused on economic recovery efforts throughout EMEA during lockdown.
MOST EMOTIONAL FILM
Whatever It Takes
Client: Macmillan Cancer Support
Agency: AMVBBDO - Macmillan Cancer Support - Zenith, Iconoclast, Stitch Editing, 750mph & MPC
During the pitch process, research we conducted showed people’s understanding of Macmillan was limited. They knew about their caring, gentle, compassionate side but were less familiar with their gritty, determined, never-back-down side. And critically, we learnt that those who see that complete picture are more likely to donate and don...
A LETTER FROM... RIVER GALLO
Client: GAPTOOF ENTERTAINMENT / 7 GRAHAM SOLUTIONS
Agency: BADOO
The ‘A Letter From…’ series identifies global voices from the LGBTQIA+ community and hands them full creative freedom to share their deeply personal stories about the joys and frustrations of dating. Launched during Pride Month to continue through the rest of 2020 and beyond, Badoo hands over its global platform to these individuals as...
A Love/Hate Relationship
Client: Breast Cancer Now
Agency: Weber Shandwick - Breast Cancer Now - Anna Ginsburg (filmmaker) Strange Beast (animation production)
Fear around COVID-19 was preventing women from getting their breasts checked. UK charity Breast Cancer Now asked us to create a film to mark Breast Cancer Awareness Month, with the aim of amplifying its ‘Check Them’ awareness campaign.This called for a fresh approach, something that had never been done before and we identified an oppor...
Changing perceptions of childhood obesity
Client: Consumer Goods Forum
Agency: BBC StoryWorks - Consumer Goods Forum - Tesco, Guy’s and St Thomas’ charity
Childhood obesity is an issue surrounded by stigma. One of the biggest misconceptions facing individuals and their parents is that they create this problem for themselves, through irresponsible food and lifestyle choices, but this is far from the truth. Through the lens of Adela, a single mother living in Lambeth, London, this film sho...
I am Terry
Client: Aqua Running
Agency: TBD Media Group
"I am Terry" is a short documentary which focuses on the revolutionary potential of the Aqua Running Suit, and the fascinating backstory of its developer, Terry Nelson. Having passed several physical challenges throughout his life, Terry seeked for years the resources and means to be able to offer the world what has helped him in the p...
Life Saving Reunions
Client: Department for Health and Social Care
Agency: LADbible Group
Despite being a much-loved institution, the DHSC struggles to recruit young people into NHS roles. They tasked LADbible Group with helping young people see NHS careers as being a good option for them.During the Coronavirus pandemic, workers aged 25 and under were being hit the hardest in the jobs market (more than twice as likely to ha...
The 100 year journey
Client: Westminster City Council
Agency: TMW Unlimited - Westminster City Council - The Military Wives Choirs
Of the 1 million British and Commonwealth servicemen and women killed in World War One, some 165,000 would never receive a proper burial. Many were left in unmarked graves on the battlefields where they fell. Some were simply never found. And countless families were left with no real focus for their grief.In 1920, one warrior - of unkn...
BUSINESS
B2B
The 7 Strengths of Stone
Client: ROCKWOOL
Agency: True
ROCKWOOL bucked a category trend with a playful series of films that were grounded in brand purpose and authenticity – driving brand affinity and engagement among its core audience in the construction industry.Filmed at the company’s Innovation Factory, with real employees, True created a Bond-style test lab and series of product demon...
LADbible Group Launches LADx with Jimmy Carr
Client: LADbible Group
Agency: LADbible Group
When LADbible Group launched its latest advertising product, LADx, it was essential that clients understood the benefits. Its Data, Insights and planning team uncovered that 25% of ad venue goes to waste due to slow loading times, and with a tongue and cheek approach, they took the often-staid explainer video format and turned it on it...
Connected Experiences
Client: BT
Agency: Wunderman Thompson UK
Providing brilliant customer experiences is like putting on a show, with myriad moving parts in the background, and a polished performance in front of the audience. BT provides businesses with the know-how to bring everything together, beautifully. Collaborating with perceptual art pioneer Michael Murphy, we built a unique installation...
Go Nature, Go Carton
Agency: Tetra Pak
Packaging plays a critical role in the global food delivery system, helping keep food safe, nutritious and available for people around the world. But it can also cause problems for the planet. Depletion of finite resources. Waste in nature and on land. Limited recycling. But there's a better way. At Tetra Pak, we have established the a...
UNSTEREOTYPE
Client: Unilever
Agency: Plastic Pictures
Gender identity is changing, however advertising has not changed enough – up until now. This film acts as call to action for Advertising, Marketing and PR agencies to #UNSTEREOTYPE their work.
CORPORATE
Connecting the Falklands
Client: Square & Mastercard
Agency: Harvard PR
The Falkland Islands, a British Overseas Territory, lies 8,000 miles from London in a remote location. Many of the Islands’ businesses have been cash-only due to complicated banking and compliance considerations and physical hardware issues. This has made it incredibly difficult - sometimes impossible - for businesses to accept card pa...
Pride In the Job Awards
Client: Barratt Developments PLC
Agency: PinPoint Media
Barratt Developments PLC tasked PinPoint Media during the pandemic of conceptualising, choreographing, filming and delivering a company wide video to celebrate and showcase another record year for the business in the Pride In The Job Award.With 92 successful nominees the objective of the video is to inspire, empower and educate prospec...
INTERNAL
There Is No Finish Line
Client: Unilever
Agency: Plastic Pictures
A spoken word film written and performed by Sophia Thakur - commissioned by Unilever.
Safety Conscious: Driving
Client: Standard Chartered
Agency: The Edge Picture Company
This film is part of a wider series of ‘Be Safety Conscious’ films. Here, we’re addressing the specific risks while driving and not wearing a seatbelt and/or texting.The company has a duty of care to each individual which contributes to the organisation’s success and wanted to produce something which looked different from the standard ...
UNSTEREOTYPE
Client: Unilever
Agency: Plastic Pictures
Gender identity is changing, however advertising has not changed enough – up until now. This film acts as call to action for Advertising, Marketing and PR agencies to #UNSTEREOTYPE their work.
Ciao 2020
Client: IKEA
Agency: LLYC
Christmas is the time of year where we reflect on the previous 12 months and get ready to celebrate the year ahead. There is no denying that 2020 was a very bad year. 2020 was marked by the pandemic and, to a greater or lesser degree, brought difficult months in terms of both our professional and personal lives. The exhaustion, uncerta...
Family First
Client: EY (Ernst & Young)
Agency: LLYC
Family First is a 20 minutes Brand Film documentary that brings to life the humanity of a company through the stories of its employees during a historic lockdown that lasted more than a hundred days.A graphic document to remember everything they have experienced in order to realize that, despite everything, they showed that they are th...
The Curiosity
Client: Causeway
Agency: Just Global
As the UK’s leading global software provider for construction and related industries, Causeway needed a strong brand identity for employees to match the level of ambitions at the company while attracting new talent.Previous branding attempts had fallen flat, resulting in Causeway to go bigger and bolder with the brief: Showcase the imp...
Virgin 50th celebration Brand Reel
Client: Virgin
Agency: Friendly Giants, Bubble TV
To celebrate the 50th birthday of Virgin in 2020, we created a film entirely from archive and found footage to chart the brand’s rise from a small challenger in 1970 taking on the recording industry giants, all the way to the global multi-sector brand it is today. It’s a film designed to excite and engage Virgin employees on the brand ...
ISSUES AND REPUTATION MANAGEMENT
UNSTEREOTYPE
Client: Unilever
Agency: Plastic Pictures
Gender identity is changing, however advertising has not changed enough – up until now. This film acts as call to action for Advertising, Marketing and PR agencies to #UNSTEREOTYPE their work.
The Time is Now
Client: PwC
Agency: The Edge Picture Company
With the #BlackLivesMatter movement in full force, PwC wanted to raise awareness across its global network around issues of racial and social injustice. The film is also designed to support PwC’s culture of inclusion. It has been rolled out around the world in meetings large and small, used in partner meetings, promoted in town halls a...
PUBLIC AFFAIRS
#UniteToProtect Education from Attack
Client: Education Above All / Project Everyone
Agency: Across the Pond
Watch their entry https://youtu.be/lbbHqgbk3nYEvery day thousands of children have their education destroyed. Through differing forms of deliberate attack - including sexual exploitation, murder, kidnapping and military occupation. Our job was to grab the attention of world leaders on the UN’s first ever ‘Day to Protect Education from ...
They Drive
Client: Zahid Tractor - Commercial Vehicles Division
Agency: Another In Kingdom
The Drive. They are the unsung heroes. We are grateful to the doctors and nurses keeping us safe, but let us not forget about the drivers who are crossing our Kingdom 24 hours a day in an effort to ensure that essential supplies are uninterruptedly arriving at their destinations.
CONSUMER
CONSUMER GOODS
#wombstories
Client: Bodyform/Libresse
Agency: AMVBBDO - Bodyform/Libresse - Zenith, Ketchum, Chelsea Pictures, Trim Editing, Framestore, 750mph & Poke
Libresse/Bodyform has always been a purpose heavyweight. We were the first to show period blood in advertising, a breakthrough moment ofbravery. The category has since been scrambling to follow suit. Others have bought a ticket to climb aboard the ‘fempowerment’ train, on a mission to breaktaboos, destination ‘Feel Good’.This mentality...
Out of this world Gaming Audio
Client: EPOS
Agency: &Co
Based around the theme and promise of, “Out of This World Gaming Audio”, EPOS’ short format film by Academy Award-winning Danish director Anders Walter launched the brand into the games audio market mid 2020 following the demerger of Sennheiser Communications A/S.Founded on the belief in “The Power of Audio” to transport gamers to anot...
Creme Egg EATertainment
Client: Mondelez
Agency: ELVIS - Mondelez - Craft Films - Production Carat - Media Golin - PR
Creme Eggs are a delicious, entertaining eat, that appeal to everyone from nine year-olds to nanas. So how do you create one ad for an audience that’s this diverse? You don’t!We turned our back on TV ads after 49 years, and stopped interrupting the entertainment, to become the 'EATertainment' – the world’s first chocolate streaming ser...
Hairy Tales
Client: Tangle Teezer
Agency: Don't Cry Wolf
Despite 33.5% of the UK’s school population being from ethnic minority backgrounds, just 5% of the children’s books published in 2019 featured ethnic minority protagonists, and only 2% feature Black heroes. On a mission to help make a difference, Tangle Teezer joined forces with Woke Babies and a group of Black creators, including ex-P...
The Show Must Go On
Client: Amazon
Agency: Lucky Generals - Amazon - Amazon Campaign Team PrettyBird Production Company Division - Local Production Company ETC - Post Production 750mph - So
The campaign ran in 9 countries globally, with local translations for each. With this in mind it was important that we considered the knock on effect of COVID in this countries – they were all experiencing something different this Christmas. With this in mind we worked to ensure the spot felt like it existed in an ‘everyplace’ – it cou...
HEALTHCARE
A Love/Hate Relationship
Client: Breast Cancer Now
Agency: Weber Shandwick - Breast Cancer Now - Anna Ginsburg (filmmaker) Strange Beast (animation production)
Fear around COVID-19 was preventing women from getting their breasts checked. UK charity Breast Cancer Now asked us to create a film to mark Breast Cancer Awareness Month, with the aim of amplifying its ‘Check Them’ awareness campaign.This called for a fresh approach, something that had never been done before and we identified an oppor...
Advantage Hers
Client: UCB
Agency: Blonde - UCB - Ruder Finn
UCB partnered with tennis superstar Caroline Wozniacki, the most high-profile athlete known to have lived with rheumatoid arthritis (RA), to launch Advantage Hers, a global health initiative raising awareness of the unmet needs of millions of women worldwide living with chronic inflammatory diseases (CIDs).In this film, Caroline delive...
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Heads Up, Take A Minute (Every Mind Matters)
Agency: Atomized Studios - Public Health England and The FA - Freuds / Fuse
HRH The Duke of Cambridge narrated a powerful short film featuring recognisable faces from the world of football to encourage fans to take simple steps to look after their mental health. In an historic first, all 32 Emirates FA Cup Third Round fixtures were delayed by one minute as the film played before the matches, encouraging footba...
THE SCREEN CRIB
Client: Multiópticas
Agency: LLYC
THE SCREEN CRIB is an example of how a brand is able to generate significant social conversation around an issue in a creative way, and then capitalise on it. Despite the fact that 9 out of 10 parents claim that screens are harmful for their children, 30% buy them a device with screens before the age of four.Multiópticas, through its S...
MUSIC AND ENTERTAINMENT
Your Room Will Be Ready
Client: Royal Albert Hall
Agency: Royal Albert Hall and Tomboy Films
The Royal Albert Hall is so much more than just a beautiful Victorian venue, it’s the place of countless performances, stories and memories from countless visitors – where people have been singing, dancing, laughing and crying together since 1871.But as the Hall turns 150 years old on 29 March 2021, it has been closed for the first tim...
Out of this world Gaming Audio
Client: EPOS
Agency: &Co
Based around the theme and promise of, “Out of This World Gaming Audio”, EPOS’ short format film by Academy Award-winning Danish director Anders Walter launched the brand into the games audio market mid 2020 following the demerger of Sennheiser Communications A/S.Founded on the belief in “The Power of Audio” to transport gamers to anot...
SPORT
Santa Cruz Bicycles 5010 | Get Creative With Your Surroundings.
Client: Santa Cruz Bicycles
Agency: Cut Media
Now more than ever it’s important to get creative with your surroundings.As a result of Covid-19 restrictions, this campaign – originally conceived as a road trip through Greece starring some of Santa Cruz’s top athletes including Danny MacAskill and Josh Lewis – had to be quickly reimagined. In doing so, we discovered some hidden inho...
Chase Your Dream, No Matter What: A Woman of Strength
Client: Bridgestone Europe
Agency: WeAreFearless., Golazo
South Africans love sport. And South Africans love Caster Semenya. She stands for everything they cherish. Not only did she show the world that a little black girl from the village can dominate the sporting arena. But also that she’ll take on anyone who tries to stop her.As a Bridgestone ambassador, her story powerfully exemplifies the...
Love Stories
Client: Team GB
Agency: Hill+Knowlton Strategies - Team GB - British Olympic Association
In the midst of Brexit, when the public had never been so divided, the British Olympic Association (BOA) enlisted H+K to help unite and inspire the nation. Giving Team GB voice on issues beyond sport, we focused on the things that bring us together, creating a powerful, purpose-driven campaign.The production of a three-part miniseries ...
Trust Is Earned | American Magic
Client: Helly Hansen
Agency: Helly Hansen - Helly Hansen - Grey London, Wavemaker
“Trust doesn’t just happen overnight. The biggest faith is in the 11 guys that are around you while you’re out sailing at 40-plus knots.” Sailor Paul Goodison is a member of American Magic, US Challenger for the 36th America’s Cup, the highest prize in international sailing, and in the “Trust is Earned” campaign, he and the team prove ...
CRAFT
ANIMATED
#wombstories
Client: Bodyform/Libresse
Agency: AMVBBDO - Bodyform/Libresse - Zenith, Ketchum, Chelsea Pictures, Trim Editing, 750mph, Framestore & Poke
Libresse/Bodyform has always been a purpose heavyweight. We were the first to show period blood in advertising, a breakthrough moment ofbravery. The category has since been scrambling to follow suit. Others have bought a ticket to climb aboard the ‘fempowerment’ train, on a mission to breaktaboos, destination ‘Feel Good’.This mentality...
A Love/Hate Relationship
Client: Breast Cancer Now
Agency: Weber Shandwick - Anna Ginsburg (filmmaker)
Fear around COVID-19 was preventing women from getting their breasts checked. UK charity Breast Cancer Now asked us to create a film to mark Breast Cancer Awareness Month, with the aim of amplifying its ‘Check Them’ awareness campaign.This called for a fresh approach, something that had never been done before and we identified an oppor...
Aldi Hunger Monster
Client: Aldi
Agency: Burson Cohn & Wolfe
In 2020 child food poverty was drastically brought under the spotlight. As politicians largely failed to rectify the situation, the responsibility of applying the call for change fell into the hands of vocal campaigners – the most prominent being, England footballer, Marcus Rashford.However, one in five children still live in food pove...
Threads
Client: adidas
Agency: The Marketing Store - adidas - The Mill
With the UK in lockdown and no access to players, we took an innovative approach to launching the adidas 20/21 Manchester United home shirt.We told the story of the shirt through the fabric itself; exploring the idea that a shirt is made up of much more than just threads. Every stitch is woven from historic moments and every shirt carr...
Warmth to share
Client: Campbell's
Agency: Tonic DNA - Campbell's - Leo Burnett Toronto
“Warmth to Share” directed by Joe Bluhm for Campbell’s is more of a short film than an advert. Doesn’t it feel good to see June the firefly find her light again? Character designs strike a balance between appeal and emotion, drawing the viewers to their charming warmth, while also delivering the emotional impact contained in the scrip...
BEHIND THE SCENES
Ciao 2020
Client: LLYC
Agency: IKEA
CIAO 2020 is a Christmas therapeutic campaign with IKEA employees aimed at leaving all the bad from 2020 behind us, improving people’s mood and closing the year in an upbeat and positive atmosphere.By December 2020 we were all exhausted, and anxiety was affecting us in our workplace and as a society. Different findings inspired us on t...
New Realities
Client: Lenovo Intelligent Devices Group
Agency: 3 Monkeys Zeno - Lenovo Intelligent Devices Group - UN Girl Up, Array Foundation, VICE/Refinery 29, Boz Temple-Morris, Mary Matheson&#
Lenovo wanted to create a program that complemented and amplified the global New Realities campaign with behind-the-scenes/making-of storytelling and targeted market distribution. VICE Media Group and Lenovo came together to tell an authentic behind-the-scenes story of New Realities to distribute across VMG’s global ecosystem.As a stor...
BEST DIRECTOR
Festive
Client: Burberry
Agency: Riff Raff Films
Burberry & Megaforce, two big names. So big in fact, combining them has the potential to create atmospheric changes (of the giant hailstone kind). Burberry’s ’Festive’ campaign follows Megaforce’s magical formula of larger than life grandeur grounded in the reality of human experience - in this case, friendship in the face of adversity...
Out of this world Gaming Audio
Client: EPOS
Agency: &Co
Based around the theme and promise of, “Out of This World Gaming Audio”, EPOS’ short format film by Academy Award-winning Danish director Anders Walter launched the brand into the games audio market mid 2020 following the demerger of Sennheiser Communications A/S.Founded on the belief in “The Power of Audio” to transport gamers to anot...
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The Boob Life (directed by Fiona Jane Burgess)
Client: Tommee Tippee
Agency: Tommee Tippee - Manifest LDN, The Gate Films
This is a raw, honest and celebratory film featuring real mums and dads feeding by bottle, breast and pump. The film shows lactating, swelling and sore boobs, and follows the diverse feeding realities of nine parents, including a mother with a double mastectomy, a same sex dad bottle-feeding, and a mum breastfeeding twins.The film has ...
BEST INDIVIDUAL PERFORMANCE
There Is No Finish Line
Client: Unilever
Agency: Plastic Pictures
A spoken word film written and performed by Sophia Thakur - commissioned by Unilever.
#UniteToProtect Education from Attack
Client: Education Above All / Project Everyone
Agency: Across the Pond
Every day thousands of children have their education destroyed. Through differing forms of deliberate attack - including sexual exploitation, murder, kidnapping and military occupation. Our job was to grab the attention of world leaders on the UN’s first ever ‘Day to Protect Education from Attack’ - September 9th, 2020.But rather than ...
The Show Must Go On
Client: Amazon
Agency: Lucky Generals - Amazon - Amazon Campaign Team PrettyBird Production Company Division - Local Production Company ETC - Post Production 750MPH -Sou
The campaign ran in 9 countries globally, with local translations for each. With this in mind it was important that we considered the knock on effect of COVID in this countries – they were all experiencing something different this Christmas. With this in mind we worked to ensure the spot felt like it existed in an ‘everyplace’ – it cou...
BEST POST-PRODUCTION
Out of this world Gaming Audio
Client: EPOS
Agency: &Co
Based around the theme and promise of, “Out of This World Gaming Audio”, EPOS’ short format film by Academy Award-winning Danish director Anders Walter launched the brand into the games audio market mid 2020 following the demerger of Sennheiser Communications A/S.Founded on the belief in “The Power of Audio” to transport gamers to anot...
Consilium@BCG
Client: Boston Consulting Group
Agency: Plastic Pictures
A mood inducing film designed to open an exclusive forum where the world’s top business leaders and influencers come together and grapple with the toughest questions facing them.
Time For Can
Client: Parkinson's UK
Agency: Blonde - Parkinson's UK - The Barber Shop
Parkinson's UK decided now more than ever was the time they needed to stand out in a crowded market to secure growth in a challenging year where most charities saw donations drop. They needed a new campaign that would help drive this.'Time For Can' is Parkinson's UK's first TV advert for fourteen years. This lightning-quick thirty-seco...
PEOPLE & AGENCIES
AGENCY OF THE YEAR
Brands2Life
Brands2Life is an independent communications agency that unleashes the potential of the brands transforming our world by creating and telling their inspiring stories.Our clients range from corporations who are evolving with purpose, industry disrupters and online leaders and the pure tech players who are powering these transformations....
LLYC
This year, LLYC is submitting three very different films to the Brand Film Awards, all of which share an outstanding achievement of each campaign's objectives, bold creative ideas that are unusual in their respective sectors and high quality audiovisual execution.THE SCREEN CRIB by Multiópticas, an awareness campaign about the abusive ...
Oh My!
Oh My! launched 10 months ago, at the start of the pandemic. But against those pretty big odds, we've grown and thrived.Whether it’s inspiring behaviour change, building brand awareness, encouraging purchase, or getting people to follow or share a brand message, we create video content that enables audiences to emotionally connect with...
PRODUCTION COMPANY OF THE YEAR
Plastic Pictures
https://youtu.be/WcKjG2rodf4Plastic Pictures, with us ideas take shape. We're a next generation Production Agency, merging production expertise with agency creative. Our purpose is to help our clients shape film led campaigns that move people, change perceptions and inspire action.
LLYC
Our job is to tell stories. We create and produce branded content in any format, based on listening, creativity and understanding; from the creation of brand films to micro-content for the social media, from factsheets and motion graphics to digital and editorial design we can fuel the different contact points to generate engagement wi...
The 10 Group
At The 10 Group (10), we were preparing to celebrate our 10th anniversary in 2020. We had been steadily growing our core team of 20 and expanding our content creation credentials internationally when COVID-19 struck.As story generators and creators, we had to find new ways of producing content accounting for physical limitations and ou...
Inspired Films
PURPOSE
CHARITY FILM
#KeepNoahsArkAfloat
Client: Noah's Ark Children's Hospice
Agency: The 10 Group
As the beginning of the pandemic saw fundraisers dramatically cut across the country, Noah’s Ark Children’s Hospice, a charity helping support some of London’s most unwell babies and children were bracing themselves for a loss of over £2million. Having invested in The Ark, a new state-of-the-art building in September 2019, Covid could ...
This Is What The Law Can Do
Client: ClientEarth
Agency: Apropos London
“This Is What The Law Can Do” is a film that shows how the law can be the most effective instrument to protect and preserve our only habitat: earth. Journeying through pivotal historical legal Acts, viewers are able to witness how the law has been used as a catalyst for change and can promote positive progress that transgresses generat...
Whatever It Takes
Client: Macmillan Cancer Support
Agency: AMVBBDO - Macmillan Cancer Support - Zenith, Iconoclast, Stitch Editing, 750mph, MPC
During the pitch process, research we conducted showed people’s understanding of Macmillan was limited. They knew about their caring, gentle, compassionate side but were less familiar with their gritty, determined, never-back-down side. And critically, we learnt that those who see that complete picture are more likely to donate and don...
Someone Special To Me
Client: Phyllis Tuckwell Hospice
Agency: nrg Digital
The Coronavirus pandemic has turned the world upside down and affected everyone, especially those coming to terms with the death of a loved one.In normal times, this can be an overwhelming experience, but due to the many restrictions in place, this has become even harder.Many individuals find death a difficult subject to explain to chi...
Time For Can
Client: Parkinson's UK
Agency: Blonde - Parkinson's UK - The Barber Shop
Parkinson's UK decided now more than ever was the time they needed to stand out in a crowded market to secure growth in a challenging year where most charities saw donations drop. They needed a new campaign that would help drive this.'Time For Can' is Parkinson's UK's first TV advert for fourteen years. This lightning-quick thirty-seco...
NOT-FOR-PROFIT/GIVING BACK
Aldi Hunger Monster
Client: Aldi
Agency: Burson Cohn & Wolfe
In 2020 child food poverty was drastically brought under the spotlight. As politicians largely failed to rectify the situation, the responsibility of applying the call for change fell into the hands of vocal campaigners – the most prominent being, England footballer, Marcus Rashford.However, one in five children still live in food pove...
No Nasty Suprises
Client: Make My Money Matter
Agency: Lucky Generals - Make My Money Matter - Hungry Man - Production Company Assembly Rooms - Editing Company
Most pension holders have no idea where their pension payments are invested. While most believe themselves to be ethical in their day to day lives, often their pensions are invested unethically; in industries like weapons, oil & logging. Make My Money Matter was set up to raise awareness of this issue, and to lobby pension providers to...
TOTS (Turn On The Subtitles)
Client: Turn On The Subtitles
Agency: Taylor Made Media
Research shows that turning on the subtitles while children are watching television can double the chances of a child becoming good at reading. When Oli Barrett and Henry Warren discovered this they wanted to share it widely, and so the campaign 'Turn On The Subtitles' (TOTS) was launched. Taylor Made Media got involved in the campaign...
New Realities
Agency: 3 Monkeys Zeno - Lenovo Intelligent Devices Group - UN Girl Up, Array Foundation, VICE/Refinery 29, Boz Temple-Morris, Mary Matheson&#
New Realities is a global project from Lenovo that invites you to see the world through the eyes of ten young female changemakers.Partnerships with Girl Up, an initiative from the UN Foundation, and multi-award-winning filmmaker, Ava DuVernay, helped to elevate New Realities from a simple branded campaign to a ground-breaking, dial-shi...
SUSTAINABILITY
IKEA Buy Back
Client: IKEA
Agency: Edelman - IKEA - Riffraff - Production MPC London - Post Production/VFX Factory Studios London - Sound Design
Watch their video https://youtu.be/6yuDl6lZGxMIncreasing circularity is vital to sustainability and tackling the climate crisis.IKEA has done something radical, at an unprecedented global scale...It has started buying customer’s unwanted furniture back.In 20 countries all over the world IKEA customers can return their unwanted furnitur...
96%
Client: Lynk & Co
Agency: Lynk & Co - Lynk & Co - Halal, directed by: Caroline Koning
Lynk & Co believes that radical steps need to be taken to make mobility more sustainable.With a focus on growing their membership community (not selling cars), Lynk & Co encourages more efficient use of resources. On average, cars are only in use for 4% of the time and the rest of the time, they’re sitting parked. By using the sharing ...
Dutjahn
Client: The Estée Lauder Companies
Agency: TBD Media Group - The Estée Lauder Companies - Dutjahn Sandalwood Oils
A team from The Estée Lauder Companies travels deep into the outback of Western Australia to learn more about the company’s supply chain. This is the story of the Martu People of the Gibson Desert, who have turned the ancient technique of harvesting sandalwood, or Dutjahn, into a sustainable international enterprise.
The Time To Act Is Now
Agency: Atomized Studios - Sustainable Markets Initiative - Freuds
An in-depth, intimate interview with RE:TV’s editor-in-chief, HRH The Prince of Wales, outlining his vision for a sustainable future in harmony with nature and exploring his long-term commitment to environmental causes.
