TOTS (Turn On The Subtitles)

Agency: Taylor Made Media

Research shows that turning on the subtitles while children are watching television can double the chances of a child becoming good at reading. When Oli Barrett and Henry Warren discovered this they wanted to share it widely, and so the campaign 'Turn On The Subtitles' (TOTS) was launched. Taylor Made Media got involved in the campaign early on and produced this short animated film to explain the concept and help parents and broadcasters understand why they should 'Turn On The Subtitles'.