Safety Conscious: Driving

Agency: The Edge Picture Company

This film is part of a wider series of ‘Be Safety Conscious’ films. Here, we’re addressing the specific risks while driving and not wearing a seatbelt and/or texting.

The company has a duty of care to each individual which contributes to the organisation’s success and wanted to produce something which looked different from the standard safety training.

Through GFX and sound, the film takes on a unique perspective, the abstract audio and visual experience is immersive and it hits home. It has been viewed extensively within the bank and received a very high rating.