Are you ready to outplay them all?
Client: Red Bull
Agency: This Is Ideal - Red Bull - Sala Giochi
How can we make a superstar like Neymar Jr. relate naturally to a gen z audience? How can we connect his
everyday attitude to their everyday lives? Simple: show his and his friends attitude to a football match,
after all some things never change. It’s always a challenge and the mission is always the same:
to outplay them all.