The Bicycling Bookseller

Client: Google

Agency: Google - Google - Where The Buffalo Roam

A branded documentary as part of Google's Brand Helpful series focused on economic recovery efforts throughout EMEA during lockdown.


This film profiles Mattia Garavaglia - a bookstore owner from Turin, Italy - whose innovation (and the help of Google Maps) not only saved his bookstore during lockdown but allowed it to thrive.