JUDGING PANEL 2025

"We're here to raise the bar on standards for brand films. Tell me how your film is breaking new ground for our industry".

"The awards are crucial in allowing us to inspire each other, while stepping outside of our own brand bubbles and algorithms to look at the massive variety of creative storytelling styles in EMEA. A bit of healthy competition never hurt, either!"

"We need to inspire and celebrate new filmmakers, story-tellers, producers and directors because Britain is a creative powerhouse and brands can help find and support new talent".

"Being recognized by peers and clients is critically important and can help your new business approach".

"Immersing ourselves in exceptional brand storytelling showcases the innovative ideas that propel our industry forward and elevate creativity. It is both a pleasure and a privilege to celebrate the incredibly talented organizations and individuals who bring these stories to life".

"The world of branded content is growing rapidly. It is a discipline that sometimes gets lost in the world of paid ads but is just as important, sometimes more, in spreading their message".

"There is a lot of noise out there ‚ so to deliver a campaign that stands out, makes a difference, gets recognised is something to celebrate".

"It's no secret that I love awards. They're way more than just shiny trophies. For agencies, they boost culture, fuelling team pride and ambition and celebrating impact beyond the day-to-day grind, as well as being a helpful signal to talents looking for new roles where they can work at the top of their game.   For brands, they're third-party proof that their investment and work is having an impact and is best-in-class compared with competitors. They're also very useful when brands are seeking a standout new agency, in a sea of mediocrity, that is shaping the industry and setting the bar for what excellence looks like".

"Brand films have become a core part of the marketing toolkit and impact multiple pieces of marketing collateral - the awards are a great opportunity to showcase this creativity in action and highlight memorable moments from campaigns".

"With so many different brands, channels, publishers, broadcasters and OTT platforms creating more and more demand and hunger for stand out work the bar is being raised every year. The Brand Film Awards are an excellent and well recognised place to stand out in the digital noise and get industry recognition for powerful work. They are specifically aimed at Branded Content rather than Advertising so the budgets and the engagement reflect that reality as normally budgets are smaller and media spend is tiny, if it exists at all, compared to an above-the-line campaign".