Rajet Gamhiouen

A commercially driven marketing and communications professional with over 15 years experience. Rajet is Head of New Business at MSQ marketing group and former Head of Marketing and New Business for Sticky, Commotion and TNR, full-service creative and PR broadcast agencies at PA Media Group (formerly called the Press Association). Passionate about people and what drives them, Rajet enjoys delving into neuroscience and behavioural economics to understand audience motivations and emotional reactions when it comes to advertising content and purchase decisions.