Iain Lawrence

Iain Lawrence is a UK based Director and Head of Creative at Transmission. With a background in Features, TV dramas and Music Videos, he brings a passion for distinctive storytelling to big ideas.  Iain leads a number of Transmissions biggest clients, and has established a confidence in those brands to be brave and think beyond the norm. Iain is at his happiest behind a camera on a busy, bustling set, working with artists, innovators and creators. All together, trying to tell a story, beautifully. Iain is a sought-after collaborator in writer's rooms and thrives when helping shape creative narratives and working with global talent to bring them to fruition.  LONG- Iain started in film production, working his way up from studio runner to 1ST Assistant Director. Inspiration and creative support were in huge supply and an impressive body of work and experience soon built. Frustratingly, the wider film industry took a significant downturn a few years into his career, and he was forced into making a huge, pivotal decision. Stick or twist. First and foremost, Iain is a storyteller. A sidestep into advertising felt do-able and appealing as a number of Iain's Directing influences had straddled these two worlds.  The potential to be that initial conceptual spark, but still fulfil that passion for filmmaking was intriguing. On paper it was the same task; entertaining and creating emotional responses, just with a brand association, and with 30 seconds to make that connection, rather than 120 minutes. Through a dedication to the storytelling, Iain went from 31 year old intern (awkward) to Creative Director within 4 years.  After stints at some of Adland's biggest, Iain spent 5 years at VCCP on award-winning and pop culture defining campaigns, including Cadbury, o2, and Paddy Power.  COVID was a great opportunity to hit 'reset' and get firmly back on the Director path, Then, along came Transmission, where he gets to bring his own ideas to life, from concept to final edit. Iain is at his happiest behind a camera on a busy, bustling set, working with artists, innovators and creators. All together, trying to tell a story, beautifully. Iain is a sought-after collaborator in writer's rooms and thrives when helping shape creative narratives and working with global talent to bring them to fruition.