B2B

 A film created for business-to-business communications or promotion.

INTERNAL

The best use of film or series for internal purposes to connect with employees and highlight a corporate message or initiative.

CORPORATE

A corporate film that supported a specific goal and delivered significant results.

ISSUES & REPUTATION CRISIS

A film created to deal with a specific corporate or social issue. 

PUBLIC AFFAIRS

A film created to influence political or governmental audiences on behalf of an organisation or brand.

CONSUMER GOODS

For a brand film that helped achieve a goal, such as engaging consumers or employees, building media buzz, and selling products.

HEALTHCARE & PHARMA

The film that highlights the healthcare industry, from pharma and hospitals to insurance, in the most effective way.

SPORT

For a film that uses sport to deliver a brand or organisation's message.

ORGANISATION DOCUMENTARY

The most effective documentary film created by a brand or agency that tells an impactful, informative story.

BRANDED PROGRAMME

For an inventive and relevant film that helped drive a brand’s objectives in a demonstrable way.

BEST USE OF HUMOUR

Using humour in an effective way to achieve its goals. The film can be part of a larger programme or a standalone initiative.

MOST EMOTIONAL IMPACT

The most heart warming, emotional film created by a brand or agency. The film can be part of a larger programme or a standalone initiative.

BEST USE OF DIGITAL/SOCIAL MEDIA

For the film with a creative idea demonstrates outstanding use of social media and/or other digital resources in order to reach determined goals.

BEST USE OF AN INFLUENCER/CELEBRITY

This category awards the most creative campaign that used one or more social media influencers or a celebrity’s social platforms to increase the films reach. This can be as a standalone initiative or as part of a wider campaign.

ANIMATED

For the most memorable and effective use of animation in film. Can include hand-drawn, stopmotion, or computer animation.

BEST DIRECTOR

Given to the director who best brings a film to life with their vision and techniques.

BEST FILM UNDER 1 MINUTE

Best Film lasting no more than 1 minute

The film that best showcases the use of post-production editing techniques, such as sound mixing, colour correction, graphic design, and special effects.

BEST POST-PRODUCTION EDITING

The film that best showcases the use of postproduction editing techniques into a coherent, cohesive story.

BEST POST-PRODUCTION MOTION GRAPHICS

The film that best showcases the use of postproduction colour correction, graphic design, and special effects.

BEST POST-PRODUCTION SOUND DESIGN

 The film that best showcases the use of postproduction editing techniques, such as sound mixing.

BEST USE OF NEW TECHNICAL INNOVATION

For films that tell a brands story through new technical techniques to engage viewers and immerse them in the interactive content experience. This can include periscope or augmented reality.

PROGRESSIVE SOCIAL CHANGE

The film that demonstrates an impactful philanthropic program or brand CSR effort and the results it had on society at large or for a specific organisation.

ENVIRONMENTAL SUSTAINABILITY

The film that underscores a corporation or agency’s sustainability efforts. The film should tell a story as well as support the company’s particular sustainability focus area.

CHARITY/THIRD SECTOR

A film that has been produced by a charity and/or agency achieving the most inspiring awareness raising or fundraising film.

Judges will take into account achievement against objectives, creative output, new business wins, client retention and relationships and innovation in delivery.

Criteria – a minimum of three pieces of work should be provided

EMEA PRODUCTION COMPANY OF THE YEAR

This category recognises a production company that has produced outstanding branded film content for its clients over the last 12 months. 

EMEA AGENCY OF THE YEAR

This category recognises an agency that has produced outstanding branded film content for its clients over the last 12 months.

GLOBAL PRODUCTION COMPANY OF THE YEAR:

This category recognises a production company that has produced outstanding branded film content for its clients over the last 12 months globally. Entering companies must have regional offices in at least 3 continents

GLOBAL AGENCY OF THE YEAR

This category recognises an agency that has produced outstanding branded film content for its clients over the last 12 months. Entering companies must have regional offices in at least 3 continents

FILM OF THE YEAR:

This is a category which looks at all the winners of the film awards and awards an overall winner. YOU CANNOT ENTER THIS CATEGORY