LinkedIn Changemakers 2.0

Client: LinkedIn

LinkedIn Changemakers sought to go back to the roots of influencer marketing.

We partnered with those with genuine authority and credibility, irrespective of their social media following, to affect meaningful change in the world of work. The campaign backed the underdogs, to elevate them, giving them a bigger, more powerful platform to share their stories, through a collective narrative: #ConversationsForChange. We wanted to champion the inspirational to show that everyone can make a difference through the power of community, content and conversation on LinkedIn.